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Incinerator
Startup Failures in Portugal

At Founders Founders, we don’t sugarcoat failure. We learn from it.

Inspired by Lavoisier’s law — “nothing is lost, everything is transformed” —, Incinerator is a six-episode series where founders reflect on startups that failed and the lessons that shaped their next steps. Supported by Câmara Municipal do Porto and ScaleUp Porto, the project proves that even in failure, knowledge is recycled into the community and becomes fuel for the next generation of founders.

INCINERATOR | S1E1

TopDox

Nelson Pereira tried to redefine file sharing with TopDox, and discovered how hard product–market fit really is.

INCINERATOR | S1E2

WeGoOut

A social app designed to turn online connections into offline meetups fails to scale. Frederico Câmara Saraiva shares why.

INCINERATOR | S1E3

Atiiv

For Miguel Martin, building a platform for personal trainers exposed the brutal role of timing and traction in startups.

INCINERATOR | S1E4

Niiiws

JoĂŁo Martins set out to reinvent the news with Niiiws, only to learn the realities of disrupting the media.

INCINERATOR | S1E5

Skilleo

In a crowded market for hiring developers, João Carvalho and Fábio Martins saw Skilleo fold, but not before gaining lessons in resilience.

INCINERATOR | S1E6

TeamOutLoud

Ana Ventura’s employee engagement app for hospitality shut down, showing how adoption can make or break even the best ideas.

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