Over the last few weeks we’ve held 4 editions of ? Incinerator – Nothing is lost. Everything is transformed.  One of the mentioned learnings from the events kind of stuck with me. ?

“Start-ups are companies. And companies are built to make money. ?”

Such an obvious claim,❗yet often overlooked in entrepreneurship. ?

Building a sustainable business, it’s much more than just developing cool technological ? projects that innovate. ??‍? Start-up’s final products/services must have utility and value not to the founders, but to the people/businesses in the market. ?

It is about solving problems ✅ as much as it is about generating money. ? At some point we’ll need to monetise the project to turn it into a business. And when that times comes, ⏰ we better have a clear idea about how we’re going to do that. ?