Over the last few weeks we’ve held 4 editions of 🔥 Incinerator – Nothing is lost. Everything is transformed.  One of the mentioned learnings from the events kind of stuck with me. 🔒

“Start-ups are companies. And companies are built to make money. 💰”

Such an obvious claim,❗yet often overlooked in entrepreneurship. 🔍

Building a sustainable business, it’s much more than just developing cool technological 😎 projects that innovate. 👨🏽‍💻 Start-up’s final products/services must have utility and value not to the founders, but to the people/businesses in the market. 💎

It is about solving problems ✅ as much as it is about generating money. 💵 At some point we’ll need to monetise the project to turn it into a business. And when that times comes, ⏰ we better have a clear idea about how we’re going to do that. 😉