The regard that something is held to deserve; the importance, worth, or usefulness of something.
We all have different perceptions 👓 of the value that the things around us have.
What’s valuable to us also isn’t straightforward or static.🔃 It changes with time and with the context we are in a particular moment.
Only by knowing what is our product’s or service’s unique value in their particular market and among its potential customers in that moment, ☝️ can we successfully and adequately “trade it”.
Value also isn’t something equal to price, 🔖 but ideally these two are correlated. The bigger the value, the higher the price. 💰
There are occasions though on which you should consider lowering the price tag ⏬ – for example in case it’s your first client, or a particular moment in the growth of your company where it might make sense. But even in these special cases you should be clear about your products value 🔷 and explain that you are giving a particular discount due to special circumstances.
But there are occasions where you shouldn’t lower it, even if you could. 🙅Demonstrate and educate people about your (product’s) value instead of underestimating it. 🔼
Justify the price and outcomes, and ask for what you deserve. 💪
Remember if you have the value, then you’re in position to bargain. 😉