Recently I read Adapttech’s blog about their product’s naming process which got me thinking.
What’s the best way to tackle naming of a product/company/brand/event/etc.❓ Is there a magic formula? ? Is there an easy way to do it?
I have found many tips that can help us find the right name – From acronyms, removing & adding an extra letter ? to trying to spice thing us by using foreign words or symbols ?. How about just naming it after yourself or a random place in the world? or dictionary ? ? Or finding inspiration in literature, arts or even drugs (yes, strong Pied Piper reference ?).
Although these ideas can be useful ? , I believe each naming process should be unique because your product/company will also be unique (no universal receipt ?).
So don’t push the process. Give it time. ⏳ Know what message & image you want to convey through your name to your target clients. ? Have a clear vision – the more specific, the better.
Be original & check for legal restrictions.?⚖️ Think about your clients & target audience. ? Involve people in this process – Ideas, feedback or different points of view are always a plus. ?
Simple rather than complex. ? That should be the objective.
Choose wisely! ? ?